Let's be honest: The beauty industry is vast and can feel overwhelming, presenting a myriad of options. Navigating through the multitude of brands, philosophies, and promises can be not only frustrating and confusing but also downright daunting, especially when gearing up for a special occasion.
In the glittering world of international fashion, few figures encapsulate the harmonious blend of elegance and purpose like Renée Elizabeth Blythewood. This year, her presence at The Fashion Awards—held in the storied grandeur of London’s Royal Albert Hall—marked yet another high point in her journey as a global style icon and philanthropist.
When Amalia Pavlidou founded Alternative Therapies, she planned to establish more than just a skincare brand—she aimed to create a movement. “I wanted to redefine luxury,” Amalia Pavlidou says, “as something that feels indulgent and rooted in care, sustainability, and responsibility.”
