Beauty

Clean Skincare Luxury with a Conscience: Alternative Therapies Enters the U.S. Market

When Amalia Pavlidou founded Alternative Therapies, she planned to establish more than just a skincare brand—she aimed to create a movement. “I wanted to redefine luxury,” Amalia Pavlidou says, “as something that feels indulgent and rooted in care, sustainability, and responsibility.”

Photo Credit: Alternative Therapies
Photo Credit: Alternative Therapies

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Beauty

Clean Skincare Luxury with a Conscience: Alternative Therapies Enters the U.S. Market

When Amalia Pavlidou founded Alternative Therapies, she planned to establish more than just a skincare brand—she aimed to create a movement. “I wanted to redefine luxury,” Amalia Pavlidou says, “as something that feels indulgent and rooted in care, sustainability, and responsibility.”