Today’s beauty industry is not only about looking good, it’s about feeling good, too. In an era where routines are increasingly intentional, and products are expected to deliver real, lasting results, the evolution of beauty has taken many forms. Yet, no matter the path—science-led skincare, holistic rituals, or minimalist makeup all roads lead to the same destination: a naturally healthy, glowing appearance. This season, we explore four standout trends and the brands defining them, from skin oxygenation to facial fitness, radiant serums, and the timeless power of a bold lip.
